BUS FPX 3061 Assessment 1 introduces students to the core concepts of global business strategy and market expansion. This assessment explores the challenges and opportunities of entering international markets, including market analysis, strategic planning, and cross-cultural management. Students will develop the skills to create strategies for global growth and navigate the complexities of expanding a business in diverse and dynamic global markets.
Highlights:
- Understanding global business strategy and international market dynamics
- Analyzing and selecting markets for global expansion
- Developing strategies for successful international growth
- Managing cross-cultural challenges and global teams
- Evaluating risks and opportunities in global business operations
- Applying strategic concepts to real-world global business scenarios