BUS FPX 4012 Assessment 1 introduces students to the fundamentals of global strategy and international business development. This assessment explores the complexities of entering and growing in international markets, including strategic market analysis, risk management, and cross-cultural considerations. Students will gain practical skills in developing global business strategies that drive successful international expansion and market penetration.
Highlights:
- Analyzing global markets and identifying international growth opportunities
- Developing effective strategies for international business expansion
- Understanding the impact of culture, economics, and geopolitics on global business
- Navigating the challenges of cross-cultural management
- Managing risks and opportunities in international business operations
- Applying global strategy concepts to real-world international business scenarios