BUS FPX 4015 Assessment 1 introduces students to the essential principles of strategic marketing and brand management. This assessment covers the development of marketing strategies, building and managing brands, and creating value for customers in competitive business environments. Students will gain skills in analyzing markets, segmenting audiences, and applying strategic marketing tools to enhance brand positioning and drive customer loyalty.
Highlights:
- Developing effective marketing strategies for business success
- Understanding the importance of brand management in competitive markets
- Building and positioning strong brands for customer loyalty
- Analyzing market trends and customer behavior for strategic decision-making
- Creating customer value through innovative marketing practices
- Applying strategic marketing concepts to real-world brand management challenges