BUS FPX 4061 Assessment 1 introduces students to the key concepts of global business strategy. This assessment emphasizes how to craft strategies that help businesses achieve a competitive advantage in international markets. Students will learn to analyze global market trends, identify strategic opportunities for expansion, and develop plans for sustaining growth in diverse, competitive environments.
Highlights:
- Understanding the fundamentals of global business strategy
- Developing strategies for global market expansion and positioning
- Analyzing global trends to identify strategic business opportunities
- Achieving and maintaining a competitive advantage in international markets
- Aligning business objectives with global market dynamics
- Applying strategic thinking to real-world global business challenges