BUS FPX 4062 Assessment 1 introduces students to strategic marketing and the analysis of consumer behavior. This assessment emphasizes understanding consumer motivations, needs, and preferences to craft targeted marketing strategies. Students will learn how to use consumer insights to design campaigns that enhance customer engagement, build brand loyalty, and drive business growth.
Highlights:
- Analyzing consumer behavior and its impact on marketing strategy
- Developing marketing strategies based on consumer insights
- Enhancing customer engagement and building brand loyalty
- Identifying consumer needs and preferences to drive business growth
- Using data and analytics to refine marketing campaigns
- Applying strategic marketing concepts to real-world business scenarios